Sephora USA Inc.
Division of LVMH Moet Hennessy - Louis Vuitton
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What exactly is “clean beauty”? At Target and Sephora, it means phasing out many traditional preservatives, among other commonly used but “unwanted” ingredients, and getting prominent placement and the retailers’ “Clean” stamps of approval in return.
At the Fragrance Foundation’s 2011 State of the Industry event, WSL Strategic Retail Founder Wendy Liebmann discussed some of the “bold and innovative” measures retailers have taken in 2011 to increase store traffic and get consumers excited about spending on beauty.
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