Division of Amazon.com Inc.
Latest From Quidsi Inc.
Beauty boxes enable firms to increase brand awareness and reach key demographics while tracking where samples go, how they are received and whether they translate to sales. Euromonitor International Research Analyst Rachel Lin offers pointers on how to make the most of the beauty-box experience.
At the Fragrance Foundation’s 2011 State of the Industry event, WSL Strategic Retail Founder Wendy Liebmann discussed some of the “bold and innovative” measures retailers have taken in 2011 to increase store traffic and get consumers excited about spending on beauty.
All set! This article has been sent to firstname.lastname@example.org.
All fields are required. For multiple recipients, separate email addresses with a semicolon.