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L'Oreal USA Inc.

Division of L'Oreal SA
www.lorealusa.com

Latest From L'Oreal USA Inc.

Algae Tab Marketer Energybits 'Misunderstands' Claims Substantiation – NARB

Energybits' position in a contentious National Advertising Division review and subsequent appeal suggests a failure to grasp marketers’ responsibilities when using health claims for food or dietary supplement products, according to a National Advertising Review Board panel. Energybits maintains the decisions amount to bullying of a small company with ample support for its claims.

Dietary Supplements Ad Complaints

Anti-Aging Cosmetics Or Unlawfully Marketed Drugs? Two Federal Court Cases To Watch

The Ninth Circuit will hear arguments from L’Oreal and a plaintiff who alleges the firm’s RevitaLift products are unlawfully marketed drugs, following the case’s dismissal in July on federal preemption grounds. In a neighboring California district, Beiersdorf intends to seek summary judgment in five-year-old litigation of a similar design, concerning Nivea Skin Firming Hydration Body Lotion.

United States Beauty

L’Oreal Litigation Win Is Good News For Marketers Of Pump-Dispensed Cosmetics

Even if plaintiffs’ allegations are true and significant amounts of L'Oreal Paris and Maybelline pump-dispensed liquid makeup cannot be accessed by consumers due to the company's packaging design, plaintiffs’ deception claims still are preempted by federal statutes, a US district judge says, dismissing the proposed class action in New York’s Southern District.

United States Beauty

CBD Beauty Claims Based On Third-Party Studies Could Be Litigation Targets – Venable Attorney

There’s a growing body of scientific evidence linking cannabidiol to benefits of interest to beauty industry players, but if a company’s CBD ingredient differs from the substance studied, that could be grounds for a false-advertising complaint. Venable partner Todd Halpern discusses.

United States Beauty
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