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Latest From FDC Vitamins LLC
Vitamin Shoppe Unlocks Customers’ Potential By Mining Purchasing Data
Vitamin Shoppe mines customer shopping data for cross-category promotions that “unlock the value” of average customers who buy about 14% of their wellness products from the firm. It reported total sales growth of 3.9% in the fourth quarter to $304.9m, but a $2.2m loss for its contract manufacturing business.
Vitamin Shoppe Fits Product Innovation Into Ongoing Overhaul
The firm in May launches a Next Step weight management product formulated with a proprietorial natural spinach extract proven to promote a feeling of fullness and its first, ready-to-drink protein isolate beverage in a BodyTech product. It also looks to the probiotics space for additional products.
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