Marketing in Brief: Mode et Parfums
This article was originally published in The Rose Sheet
Executive Summary
Mode et Parfums: Jean Paul Gaultier's first men's scent Le Male coming to the U.S. early next year after debuting this coming October in Paris. Launched in April 1994, the women's scent, Jean Paul Gaultier, won FiFi awards for best women's fragrance in exclusive distribution and best national print campaign for a women's fragrance ("The Rose Sheet" June, 12, p. 7)...
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