Chanel Precision Skin Care Backed By 4 Mil. Samples, Largest Effort To Date
This article was originally published in The Rose Sheet
Executive Summary
Chanel will support the late summer worldwide launch of its 26-SKU Precision skin care line with a sampling program that will involve the distribution of about 4 mil. product samples in the U.S. The promotional program is three times what is normally used to launch Chanel treatments, according to the prestige company.
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