Inholtra Line Extensions, Price Roll Back Promoted In $2 Mil. Ad Campaign
This article was originally published in The Tan Sheet
Executive Summary
Irwin Naturals/4Health is extending its Inholtra natural joint pain relief formula franchise with two new dietary supplements - InholtraNow topical cream and Inholtra SulfaMax MSM formula. The products will begin shipping to health food and mass market outlets in mid-August.
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Approved by shareholders July 1, combined entity is known as Irwin Naturals/4Health. The transaction between the dietary supplement companies was announced in mid-October ("The Tan Sheet" Oct. 20, 1997, p. 18). Under the agreement, 15.8 mil. restricted shares of Irwin Naturals/4Health combined stock were issued to Irwin Naturals shareholders, resulting in approximately 27.8 mil. shares outstanding. Based on 4Health's closing price of 7-1/16 on June 30, the transaction has a value of about $111 mil. 4Health founder Lindsay Duncan is chairman of the combined company and Irwin Naturals founder Klee Irwin is president. The firm will be headquartered in 4Health's Culver City, Calif. location...