AMBI
This article was originally published in The Tan Sheet
Executive Summary
Supplement marketer plans a fall launch on the QVC network of Sweet Support dietary supplement bars for people "concerned about maintaining healthy glucose levels." The bars will be sold under a "marketing and brand-building strategic alliance" that gives QVC performance-based warrants to purchase AMBI common stock. Purchase, N.Y.-based AMBI introduced Sweet Support, an addition to the Lite Bites line of nutrition bars, shakes and chewies, at the American Association of Diabetes Educators annual meeting in Orlando Aug. 18-22. In June, the company extended the Lite Bites line with Arginine Silicate Bars for cholesterol benefits (1"The Tan Sheet" June 14, p. 18). Lite Bites have been sold on QVC for three years. AMBI plans to use QVC as a marketing channel for the firm's CardiaNutrition line of cardiovascular health supplement capsules and bars currently under development