Donna Karan Duo
This article was originally published in The Rose Sheet
Executive Summary
DKNY Women "marks the creation of the first urban floral" fragrance, the Estee Lauder company claims. The scent is designed to reinvent the "rounder, heavier and quieter" traditional floral category by "weaving in clarity, crispness and sleek edginess," the firm said. DKNY Women, created by International Flavors & Fragrances, features notes of blood orange drenched in chilled vodka, green coral orchids and tulip tree bark. DKNY Men is "urban clean" with nuances of green tomato vine, "addictive" spices and wood accords. Both fragrances are housed in "tall, sculptural, custom glass" bottles inspired by skyscrapers. The DKNY pair, on counter now in select New York City department and specialty locations, will roll out nationwide in February. DKNY Women comes in a 1.7 oz. and 3.4 oz. eau de parfum spray for $38 and $55, respectively. The men's eau de toilette spray is available in a 1.7 oz. ($35) and 3.4 oz. ($50) size. A substantial ad campaign will support the launch
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DKNY
Fragranced Energizing Shampoo with emu, olive and jojoba oils create "blend of emollients that revitalize" hair and scalp, company notes. Energizing Conditioner with vitamin B "provides deep conditioning," while natural oils "increase shine and manageability" and can act as an "intensive moisturizing mask." Bowing in specialty and department stores in May, 5 oz. products will retail for $16 apiece. DKNY Women scent debuted a year ago (1"The Rose Sheet" Sept. 20, 1999, Marketing In Brief)
DKNY
Fragranced Energizing Shampoo with emu, olive and jojoba oils create "blend of emollients that revitalize" hair and scalp, company notes. Energizing Conditioner with vitamin B "provides deep conditioning," while natural oils "increase shine and manageability" and can act as an "intensive moisturizing mask." Bowing in specialty and department stores in May, 5 oz. products will retail for $16 apiece. DKNY Women scent debuted a year ago (1"The Rose Sheet" Sept. 20, 1999, Marketing In Brief)
DKNY Fragrance Duo Highlighted By Brand's Premiere TV Ad Campaign
Donna Karan Cosmetics Cashmere Mist women's fragrance is the brand's "sleeping giant" with a 30% annual growth rate since its 1994 debut, Donna Karan Cosmetics General Manager and Senior VP-Director of Cosmetics Jane Hertzmark said.