Unilever Vaseline Lotion Germ Protection Claims Deceptive - FTC Order
This article was originally published in The Rose Sheet
Executive Summary
Advertisements for Unilever's Vaseline Brand Intensive Care Antibacterial Hand Lotion carry unsubstantiated, deceptive claims for the product's germ protecting properties, the Federal Trade Commission states in a Sept. 15 proposed consent agreement with the company.
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Antibacterial claims
FTC finalizes consent agreement with Unilever Home & Personal Care on charges the company lacks adequate substantiation to support ad claims for Vaseline Intensive Care Anti-Bacterial Hand Lotion. The ads claimed the product "stops germs longer than washing alone" and provides enough germ protection to "stop germs for hours." The settlement bars Unilever from making claims about any antimicrobial product unless it possesses scientific substantiation. The consent agreement was reached in September (1"The Rose Sheet" Sept. 20, 1999, p. 7)
Antibacterial claims
FTC finalizes consent agreement with Unilever Home & Personal Care on charges the company lacks adequate substantiation to support ad claims for Vaseline Intensive Care Anti-Bacterial Hand Lotion. The ads claimed the product "stops germs longer than washing alone" and provides enough germ protection to "stop germs for hours." The settlement bars Unilever from making claims about any antimicrobial product unless it possesses scientific substantiation. The consent agreement was reached in September (1"The Rose Sheet" Sept. 20, 1999, p. 7)
Antimicrobial Citizen Petition From CTFA, CHPA Denied By FDA
FDA has denied the Cosmetic, Toiletry and Fragrance Association's citizen petition requesting that the agency not take any action on antimicrobial products until the antiseptic monograph becomes final. The Consumer Healthcare Products Association and the Soap and Detergent Association partnered with CTFA on the petition.