Cosmair Takes Dual-Marketing Tactic With Noa, $50 Mil. In Sales Predicted
This article was originally published in The Rose Sheet
Executive Summary
Cosmair's European Designer Fragrances will use a dual-marketing approach to sell Noa, its newest women's fragrance, which is slated to hit counters March 19. The scent's "strong, broad-based appeal" inspired Cosmair to target the scent to two groups of women, Senior VP/General Manager Jack Wiswall noted.
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Galactics series under Cacharel fragrance family comprises Foaming Bath Powder, Pressed Body Powder and Perfumed Body Gel scented with blossoming peonies and fresh greens of Noa women's fragrance, L'Oreal says. Bath and body powders retail for $25 and body gel is priced at $27.50 in department stores. Noa, targeted to teens 15-20 and women 25-30, was launched in 1,800 doors in 1999 (1"The Rose Sheet" Dec. 6, 1999, p. 3)
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