Sephora
This article was originally published in The Rose Sheet
Executive Summary
Radio ad campaign airing in U.S. cities, including Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia and Washington D.C., feature voice-overs asking "What is Sephora?" followed by a description of the LVMH division's "experience." The radio spots are part of the firm's $25 mil. campaign initiated in October created by DDB New York (1"The Rose Sheet" Sept. 13, p. 7)
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