Cover Girl Fresh Look "Concentrated" Foundation Absorbs Excess Oil
This article was originally published in The Rose Sheet
Executive Summary
Fresh Look Foundation is one of a number of new Cover Girl products set to bow in April. The makeup, designed for oily or combination skin, has a concentrated formula that provides "more oil-absorbing shine control with less makeup," the Procter & Gamble division claims.
You may also be interested in...
Cover Girl CG Smoothers Extended With Concealer, Lipliner
Cover Girl is expanding its recently launched CG Smoothers cosmetics line with a concealer, lipliner and shade extensions.
Cover Girl Retail Displays Revamped To Ease Selections, Offer Samples
Cover Girl will simplify the in-store product selection process with a new display unit designed to "totally transform the Cover Girl shopping experience," the Procter & Gamble company said. The fixtures, available at mass outlets by June, are an example of Cover Girl's focus on product innovation, in-store presentation and consumer education and interaction.
Cover Girl Makeover "Optimizes" Foundation Range With "Universal Palette"
Procter & Gamble will "optimize" its five Cover Girl foundation categories with a "universal palette" of shades as part of a major revamp of the venerable cosmetics brand, the company said. The reworked collection will be available by June 2000.