Reflect.com
This article was originally published in The Rose Sheet
Executive Summary
Virginia Kent appointed to CEO of the joint venture beauty care Web site from Procter & Gamble and Internet investor firm Institutional Venture Partners. Kent joined reflect.com from Hasbro, where she was president of the U.S. toy sector. P&G Global Beauty Care and North America President Allen Lafley served as interim CEO since the companies announced the site in September (1"The Rose Sheet" Sept. 20, p. 5). The San Francisco-based customized site is set to launch in March (2"The Rose Sheet" Nov. 22, p. 7)
You may also be interested in...
Reflect.com Web Site Adjusts To User's Personality; March Launch Set
Procter & Gamble's reflect.com e-commerce site is designed to "adjust to each woman's personality," according to reflect.com Interim CEO Denis Beausejour.
P&G Start-Up Reflect.com To Offer 50,000 Customized Beauty Products
Proctor & Gamble is launching a new stand-alone, interactive Web site called reflect.com during the preholiday season with personalized beauty products for Internet savvy women, the cosmetics and consumer products marketer announced Sept. 13.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program