Colgate Sensitive Toothpaste Shipping Early February
This article was originally published in The Rose Sheet
Executive Summary
Colgate Sensitive Maximum Strength Toothpaste, which begins shipping to food, drug and mass merchandisers the week of Feb. 7, marks Colgate-Palmolive's foray into the sensitive teeth dentifrice market.
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Colgate-Palmolive
North America sales advance 6% in 1999, comprising 23%, or about $2.1 bil. of total sales, the company announces Feb. 3. In the U.S., Colgate launched Colgate Total Fresh Stripe gel toothpaste, Speed Stick clear antiperspirant and Irish Spring soap with aloe. Colgate Sensitive Maximum Strength Toothpaste, is shipping now (1"The Rose Sheet" Jan. 24, p. 5). Colgate-Asia/Africa sales were up 5% to about $1.6 bil., Latin America sales were down 2% to approximately $2.4 bil. and Colgate-Europe sales slipped 2% to roughly $2 bil. Overall sales rise 2% to $9.1 bil. in 1999