HBW Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Cool Mint Listerine PocketPaks Breath Strips Slated For Summer Launch

This article was originally published in The Tan Sheet

Executive Summary

Warner-Lambert Consumer Healthcare's Cool Mint Listerine PocketPaks, claimed to kill the germs that cause bad breath, feature a new delivery system - quickly dissolving translucent strips that are placed on the tongue.

You may also be interested in...



Pfizer Eyes Consumer Unit Spin-Off Or Sale Price North of $10 Bil.

Pfizer has "no interest" in separately divesting individual products from its consumer division, CEO Hank McKinnell said during a Feb. 10 analysts presentation

NACDS Marketplace In Brief

Bayer Rapid Headache Relief: TV spot supporting the launch of Bayer Rapid Headache Relief claims the product "releases medicine" five times faster than Tylenol Gels. The spot broke on national network and cable channels May 31. The product, which contains 500 mg aspirin/65 mg caffeine, was featured by Bayer at the National Association of Chain Drug Stores Marketplace in New Orleans June 5-7. A 50-count package retails for $5.25. The TV spot opens with a mother driving her children to soccer practice as an announcer says, "The number one cause of headaches: everyday life. Want fast relief? Introducing new Bayer Rapid Headache Relief." A message superimposed over an image of the Bayer and Tylenol Gel capsules dissolving notes the elapsed release time is 27 seconds for Bayer's product and 133 seconds for Tylenol...

Listerine Fresh Citrus PocketPaks

New citrus-flavored Listerine instantly dissolving oral care strips are shipping to mass, drug and grocery stores, Pfizer announces. A 24-count package of the antiseptic strips will retail for $1.59. Pfizer says it decided to add the citrus extension - the fourth flavor in the line - following the success of Listerine Citrus mouthwash, which debuted in September 2003 (1"The Tan Sheet" Sept. 15, 2003, In Brief). Cool Mint PocketPaks were first introduced in mid-2000 (2"The Tan Sheet" Feb. 8, 2000, p. 3)...

Related Content

Topics

Latest Headlines
See All
UsernamePublicRestriction

Register

RS133513

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel