Clariol
This article was originally published in The Rose Sheet
Executive Summary
Herbal Essences Natural Volume boosts hair fullness by increasing thickness of hair strands, the Bristol-Myers Squibb company says. Texturizing Shampoo, Weightless Conditioner and Root Volumizer are infused with natural botanicals such as chrysanthemum, violet, orange blossom and caraway. The shampoo's higher pH level opens the hair cuticle, "allowing special conditioning ingredients to enter," Clariol claims. After use of the conditioner, the hair shaft closes, resulting in a noticeable increase in hair thickness. Root Volumizer is equipped with a special nozzle to allow product delivery to the hair roots. Available in May, the products cost $3.29 apiece