White Rain
This article was originally published in The Rose Sheet
Executive Summary
Diamond Products Company (Tampa, Fla.) purchases Gillette's White Rain hair care business, including its St. Paul, Minn. manufacturing facility. The White Rain Company was formed to develop the business under the leadership of CEO Bruce Travis, a former Duracell exec, and President Gary Raymond, the private label manufacturer announces March 23. Diamond will break a $12 mil. print ad effort in July and hopes to build White Rain sales to $170 mil. from $110 mil. The new company will be based in Danbury, Conn. Gillette announced it would sell the White Rain business last year in order to focus on core product categories (1"The Rose Sheet" March 29, 1999, In Brief)
You may also be interested in...
Toni Home Perms Reformulation, Repackaging Aims To Make Waves
The White Rain Company is retooling the Toni home permanent brand to establish a stronger presence in the value-priced segment of the home perm category, President Gary Raymond said.
Toni Home Perms Reformulation, Repackaging Aims To Make Waves
The White Rain Company is retooling the Toni home permanent brand to establish a stronger presence in the value-priced segment of the home perm category, President Gary Raymond said.
Gillette's DeGraan Takes Helm While Search For Permanent CEO Begins
Gillette President and Chief Operating Officer Edward DeGraan assumes the helm as acting CEO following the resignation of Michael Hawley, Board Chairman Warren Buffett announced during an analyst conference call Oct. 19.