PlanetRx Store Brand Vitamins/Supplements Emphasize Quality; OTCs Coming
This article was originally published in The Tan Sheet
Executive Summary
PlanetRx.com will launch a line of store brand OTCs including analgesics, antacids and cold/allergy products in late June to extend its new PlanetRx vitamins and supplements line, the online retailer announced April 20.
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PlanetRx.com
Chairman William Razzouk resigns to pursue other opportunities, the e-tailer announces Aug. 3. Since transferring his CEO duties to President Michael Beindorff in April, Razzouk has helped oversee the expansion of the firm's distribution center and pharmacy operations in Memphis, Tenn. (1"The Tan Sheet" April 24, p. 14)
PlanetRx
August launch planned for private label OTCs made by Leiner Health Products and priced at 20%-25% below brand name equivalents. Products include aspirin, acetaminophen, ibuprofen, naproxen sodium, cold & allergy tablets and complete allergy minitabs and capsules (Warner-Lambert's Benadryl), decongestant/antihistamine elixir and DM cough & cold elixir (Whitehall-Robins' Dimetapp), day/night cold & allergy liquid caplets (SmithKline Beecham's Contac Day/Night Cold & Flu), as well as antacids and laxatives. The e-tailer already stocks a line of private label supplements (1"The Tan Sheet" April 24, p. 14). Private label OTCs have contributed significantly to Leiner's growth (2see story, p. 14)
VitaminShoppe.com
E-tailer gains access to 150,000 potential customers through deals with Oracle, OnlineBenefits, Arthur Andersen and PricewaterhouseCoopers, firm says May 31. The VitaminShoppe site will be available on the companies' corporate Intranets and will make available special promotional offers to employees. The "cost-effective" deal follows VitaminShoppe's plans to lower ad spending and eliminate TV spots; during the first quarter, the supplement e-tailer gained 50,000 new customers, giving it a total of 154,000 (1"The Tan Sheet" April 24, p. 14). The company also announces May 31 the launch of its upgraded Web site, which in addition to sporting a new look, offers enhanced features and faster access