Acutrim, Allerest Extensions Focus On Natural Ingredients
This article was originally published in The Tan Sheet
Executive Summary
New Acutrim Natural, a "dietary supplement and weight loss system" extension to the appetite suppressant line, contains no ephedrine, is drug-free and causes no side effects, according to marketer Heritage Consumer Products.
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Acutrim
Health & Nutrition Systems International expects to book revenue by the end of March from its January acquisition of three Acutrim trademarks and outstanding inventory of two natural "ephedrine-free" appetite suppressant formulations for $180,000 from Heritage Brands/Insight Pharmaceuticals. West Palm Beach, Fla.-based HNS, which markets weight management and body building products such as Carb Cutter, Thin Tab and Carbolizer in gyms, health food stores and drug chains, purchased only the inventory for Acutrim Natural A.M. and P.M., which launched last June (1"The Tan Sheet" May 15, 2000, p. 7). Heritage pulled original Acutrim formulas from the market after FDA's November request that companies voluntarily halt marketing PPA-containing products. The Acutrim franchise has lost market share in recent years to ephedrine alkaloid-containing supplements
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