Aleve Cold & Sinus Bolstered By $19 Mil. Ad Spend
This article was originally published in The Tan Sheet
Executive Summary
Bayer Consumer Care's Aleve Cold & Sinus - "the only brand that can provide all day relief of pain and nasal congestion with just one pill" - will arrive on food, drug and mass shelves nationwide in August. The launch comes nearly nine months after FDA approval.