Fiberchoice
This article was originally published in The Tan Sheet
Executive Summary
Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site (www.fiberchoice.com) debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1"The Tan Sheet" April 3, p. 11). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines
Direct response TV ad supporting launch of CNS' chewable fiber supplement broke June 26; a dedicated Web site (www.fiberchoice.com) debuted the following day. The product, from the Minneapolis-based maker of Breathe Right nasal strips, is backed by a $17 mil. consumer and professional ad campaign (1 (Also see "FiberChoice $8 Mil. TV Campaign To Break In June" - Pink Sheet, 3 Apr, 2000.)). A 30-second spot also hit airwaves in mid-June on major networks, including CBS, ABC, CNN and Fox News; the ads target women over 50. Other marketing support includes direct mail to bulk fiber users and full-page ads in women's and health magazines. |