Whitehall-Robins
This article was originally published in The Tan Sheet
Executive Summary
Children's multivitamin will be rebranded with characters from the Nickelodeon cable network's "Rugrats" series in times for a September launch. In addition to an advertising effort targeting the Rugrats multis, a new feature film is set for release. The popular cartoon characters replace Shamu, the Sea World killer whale, on the Centrum children's line. The move quickly follows the debut of Rexall Sundown's Pokemon children's multis (1"The Tan Sheet" Dec. 20, 1999, p. 3)
You may also be interested in...
Rexall Met-Rx Acquisition Brings Sport Supplement Marketing Power
Rexall Sundown's planned $108 mil. acquisition of Met-Rx Nutrition would give the vitamin, mineral and supplement powerhouse a strong foothold in the sports nutritional category and an enhanced retail presence in health food and fitness channels.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands