Caboodles Bath Line's Innovative Packaging, Heavy Fragrance Targets Teens
This article was originally published in The Rose Sheet
Executive Summary
The teen-targeted Caboodles brand will introduce a bath and body collection in October with inventive packaging and a heavy fragrance to attract young consumers. The line includes more than 80 SKUs and will debut in Target and other mass retailers.
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Caboodles Eyes Teen Department Store Niche With May, Federated Deals
Caboodles will expand beyond its mass market distribution to department stores with the introduction of C Me, a 400-SKU teen cosmetics line. Debuting in August, the collection was developed under an agreement with retailer May Company.
Caboodles cosmetics for teens will be on mass market shelves in spring.
CABOODLES TEEN-TARGETED COSMETIC AND SKIN CARE COLLECTION capitalizes on the "100% brand recognition" of the Caboodles name among teenage consumers, according to Platinum Cosmetics (New Westminster, British Columbia). Platinum, a start-up company formed to manufacture and distribute Caboodles cosmetics, is licensing the name from Illinois-based Plano Molding Company. Plano Molding has marketed teen-targeted Caboodles cosmetic organizers since 1987; the brightly colored plastic organizers are available in about 15,000 mass market doors, according to the company. Caboodles cosmetics will debut in 12,000 mass market stores in the U.S. and Canada in spring 1999; a European launch likely will follow.