Solgar
This article was originally published in The Tan Sheet
Executive Summary
Line extensions to the Optein "wellness beverage" brand debuting at NNFA MarketPlace 2000 include dietary supplement bars and single serving packets of the powder mix; both will be available in August. The single serve packets will come in 10-count boxes retailing for $16.99 and will be available in the same flavors as those offered with the 18.5-oz. canister - natural vanilla cream and natural chocolate malt (1"The Tan Sheet" April 10, p. 11). Promoted "for active lifestyles," the 1.6-oz. bars will come in chocolate peanut butter and strawberry yogurt flavors and sell for $1.79 each in 12-ct. boxes