Prilosec 24-Hour Acid Control Would Be Unique To OTC Category
This article was originally published in The Tan Sheet
Executive Summary
Once-a-day dosing of heartburn remedy Prilosec could be highlighted by AstraZeneca/Proctor & Gamble as a competitive advantage over other OTC stomach therapies if an Rx-to-OTC switch of the proton pump inhibitor were approved by FDA.