OTC Emergency Contraceptive TV Ad Support Necessary For Switch
This article was originally published in The Tan Sheet
Executive Summary
OTC emergency contraceptives will not be financially viable absent a multi-million dollar advertising campaign that increases consumer awareness and assures retailers they will sell, OTC advocates said at a press briefing in New York Nov. 16.
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Emergency contraceptives
Movement among advocacy groups could lead to a citizen petition for OTC sale of ECs, James Trussell, PhD, Princeton University Office of Population Research, confirms at a Nov. 16 briefing sponsored by the Henry J. Kaiser Family Foundation. The National Black Women's Health Project, National Women's Health Network, National Abortion Rights Action League and Population Council have voiced support for lessening Rx restrictions on ECs (1"The Tan Sheet" July 10, p. 3). Preven marketer Gynetics and Women's Capital Corporation, which markets Plan B, have expressed interest in bringing their Rx emergency contraceptives over-the-counter, although neither has filed a switch NDA