Cool Mint Listerine PocketPaks
This article was originally published in The Tan Sheet
Executive Summary
Planned January launch indefinitely postponed due to production problems, Warner-Lambert Consumer Group acknowledges Dec. 14. Dissolvable oral care strips containing Listerine essential oils originally was slated for an August launch, which also was pushed back because of better-than-expected demand (1"The Tan Sheet" July 3, p. 15). The product will not be on shelves until late 2001 at the earliest, firm says; PocketPaks have been on sale in Canada since June
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Cool Mint Listerine PocketPaks breath strips launch delayed, firm acknowledges. The new launch date is Jan. 16. The product, a novel delivery form of Listerine's essential oils, was slated for an August debut (1"The Tan Sheet" Feb. 28, p. 3). W-L cited Better-than-expected demand from retailers as the reason for the postponement. W-L also is developing a relaunch of its Listerine toothpaste
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