Balance Bar
This article was originally published in The Tan Sheet
Executive Summary
Kraft Foods consolidates creative duties on most brands, including Balance Bar energy bars, to three agencies. Balance Bar has been reassigned from Young & Rubicam (New York) to Ogilvy & Mather (New York); no new advertising is planned at this time. Kraft, looking to enhance its presence in the functional foods arena, acquired the nutrition bar marketer in February (1"The Tan Sheet" Feb. 7, 2000, p. 15)
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