Spider-Man vitamins
This article was originally published in The Tan Sheet
Executive Summary
Children's chewable multivitamins featuring the web-slinging superhero shipping in March, Tampa, Fla.-based TrimFast Group says. TV ads are planned for Saturday morning Spider-Man cartoons on Fox and WB networks, with a deal in the works for print ads in New York-based Marvel Comics magazines. Increased ad spend, potential merchandising to be timed with first of three motion pictures premiering Spring 2002. Sixty-count bottles shaped like Spidey's head will sell for $9.95 at food, drug and mass outlets and on the Sci-Fi Network's Web site. TrimFast and Marvel signed a licensing deal last year (1"The Tan Sheet" Jan. 10, 2000, In Brief)
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Company signs letter of intent with Marvel Entertainment Group regarding a licensing agreement to market a Spiderman Children's chewable multivitamin and mineral supplement; the agreement is expected to be finalized in the next two weeks. The product, which Trimfast believes will be available in 60-count sizes and retail at the high-end of the category, should begin appearing on shelves in July. TV commercials during Saturday morning children's programming will start airing in late May. Tampa, Fla.-based Trimfast also markets the Kicks children's multi and was one of several firms that voluntarily recalled its GBL products following an FDA request (1"The Tan Sheet" Feb. 1, 1999, p. 3)
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