Avon
This article was originally published in The Rose Sheet
Executive Summary
Chinese retail strategy includes opening 1,000 beauty boutiques in 2001 to achieve points-of-sale in every major Chinese city, direct-seller says. Effort is reaction to Chinese government's 1998 ban on direct selling, which required Avon to redevelop its business, resulting in current operation of 2,500 retail stores. Avon expects sales in China to double to more than $150 mil. by 2003. Sales in region were up 44% to $71 mil. in 2000, comparable to company's selling levels before the ban, Avon says. Firm is launching Anew Retroactive anti-aging skin care product in China
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