Shiseido Zen Ancillaries Expected To Generate $1 Mil. In First Year
This article was originally published in The Rose Sheet
Executive Summary
Shiseido will introduce three Zen bath and body products in April and expects the line extensions to generate $1 mil. in first-year sales. The products are based on the same "balancing and purifying" aromachology philosophy as the original fragrance, the company said.
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