Givenchy Aims For Triple Crown With Kors, Jacobs, Kenzo Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Parfums Givenchy hopes to see its designer women's fragrances Michael by Michael Kors, Marc Jacobs and Flower by Kenzo rank in the top three within their limited U.S. distribution once the trio is on counter this fall, President and CEO Camille McDonald said.
You may also be interested in...
Givenchy Kors Fragrance To Skew Younger With Lower Price Points
Givenchy's American Designer Fragrances division is introducing Kors Michael Kors women's fragrance in February as a companion to the designer's bridge fashion collection, the company said
Givenchy Kors Fragrance To Skew Younger With Lower Price Points
Givenchy's American Designer Fragrances division is introducing Kors Michael Kors women's fragrance in February as a companion to the designer's bridge fashion collection, the company said
Givenchy Marc Jacobs Men Creates Third American Designer Master Brand
Givenchy's introduction of Marc Jacobs Men in September will add a third master brand to the firm's American Designer Fragrances portfolio. The launch will coincide with the recently announced debut of Kenneth Cole's premier fragrances for men and women