Jean Patou Builds Hip Factor With Nordstrom Fragrance Exclusive
This article was originally published in The Rose Sheet
Executive Summary
Jean Patou Hip women's scent is launching exclusively in 81 Nordstrom doors in an effort to target the retailer's young, fashion-forward consumer base, President Alan Beck said.
You may also be interested in...
P&G acquisition
Fine fragrances division acquires fragrance and fashion trademarks for the Jean Patou brand, Geneva, Switzerland-based P&G Prestige Beaute division announces Sept. 13. Jean Patou markets approximately 10 fragrances including its best-known, Joy, the firm's most costly fragrance, and the recently launched Hip (1"The Rose Sheet" Aug. 13, p. 5). In addition, P&G will acquire fragrance license for La Chemise Lacoste, also under Patou, to market fragrance and beauty products. Line currently includes classic Lacoste and more recent Booster and Women fragrances. Acquired brands will build on P&G's fine fragrance portfolio which includes Hugo Boss, Giorgio Beverly Hills, Herve Leger, Helmut Lang, Laura Biagiometti and SK II cosmetics
P&G acquisition
Fine fragrances division acquires fragrance and fashion trademarks for the Jean Patou brand, Geneva, Switzerland-based P&G Prestige Beaute division announces Sept. 13. Jean Patou markets approximately 10 fragrances including its best-known, Joy, the firm's most costly fragrance, and the recently launched Hip (1"The Rose Sheet" Aug. 13, p. 5). In addition, P&G will acquire fragrance license for La Chemise Lacoste, also under Patou, to market fragrance and beauty products. Line currently includes classic Lacoste and more recent Booster and Women fragrances. Acquired brands will build on P&G's fine fragrance portfolio which includes Hugo Boss, Giorgio Beverly Hills, Herve Leger, Helmut Lang, Laura Biagiometti and SK II cosmetics
Phat Farm Fashion Label Hip-Hops Into Fragrance With Premium
Hip-hop entrepreneur Russell Simmons is launching his first men's fragrance, Premium, under the Phat Farm fashion label in September, to target cross-cultural consumers ages 16-36, the company said.