P&G, Wrigley Chew On Future Oral Care Gum Products
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble's push to extend core brands with new technologies or delivery vehicles could lead to a Crest oral care gum product.
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Cold-Eeze marketer debuts new stick gum delivery form for homeopathic cold remedy zinc gluconate glycine; product contains same dosage and formula as Cold-Eeze lozenges. Boxes of 20 cinnamon gum sticks will ship at end of August and carry a suggested retail price of $4.99. No ad support is planned at this time
Crest WhiteStrips
Retail launch slated for May with ad support to follow, P&G says. About 300,000 kits have been sold over Internet, telephone, QVC since September and in dentists' offices since July for more than $10 mil.; $3.5 mil. in online sales is biggest Web launch for P&G, firm notes (1"The Tan Sheet" Sept. 18, p. 9). P&G estimates whitening kit market at $20 mil.-$25 mil. Drugstore.com offers advance ordering for WhiteStrips to ship May 7 free of mailing charges