Os-Cal, Citracal Parity Claims Modification Recommended By NAD
This article was originally published in The Tan Sheet
Executive Summary
GlaxoSmithKline's ad claims that its Os-Cal calcium supplement is absorbed "just as well as" Mission Pharmacal's Citracal may be misleading without "more clearly communicat[ing] the basis of the declared comparison," the National Advertising Division of the Council of Better Business Bureaus concludes in a recently released Case Report