Givenchy Pour Homme Classic Scent Debuts With $6 Mil. Marketing Campaign
This article was originally published in The Rose Sheet
Executive Summary
Parfums Givenchy will support the April launch of Givenchy Pour Homme with a $6 mil. ad/marketing campaign that will include 65 mil. scented pieces disseminated between April 15 and June 15, Senior VP-Marketing & Advertising Michael Feuling said