Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Sheertone Blush, debuting in August, is "sheer-on micro-refined powder in a compact," Estee Lauder division says. Available in seven shades including Pink Swoon, Coygirl, Peaches and Gingerly, blush will cost $16 each. Lustre Lipstick, which launched in June, offers 14 "demi-sheer" shades that offer "wet-look shine." Shades include Plumful, Lovelorn and Syrup, which retail for $14 apiece. Bloomin' Lashes and Sleek Chic color collections also are rolling out in July and August, respectively...
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MAC: Sheertone Blush , debuting in August, is "sheer-on micro-refined powder in a compact," Estee Lauder division says. Available in seven shades including Pink Swoon, Coygirl, Peaches and Gingerly, blush will cost $16 each. Lustre Lipstick , which launched in June, offers 14 "demi-sheer" shades that offer "wet-look shine." Shades include Plumful, Lovelorn and Syrup, which retail for $14 apiece. Bloomin' Lashes and Sleek Chic color collections also are rolling out in July and August, respectively.... Clinique: Dewy Smooth Anti-Aging Makeup SPF 15 is "ultra-moisturizing, full-coverage" foundation that "plumps, perfects and protects the skin," Estee Lauder division claims. Foundation range formulated with "Dewy-Plex" complex featuring sodium hyaluronate and barley extract to provide moisturizing benefits in addition to titanium dioxide, vitamin E, dimenthicone and silica. Dewey Smooth Makeup will be available in September in 10 shades, ranging from Neutral Light to Pecan. Foundation will be priced at $19.50.... Yardley of London: British apothecary-style brand launching Apothecare range under its specialty bath segment to bring specialty store quality bath and body products into mass market, Wella division says. Collection, bowing in January, includes four ranges: Natural/Organic, Marine, Molten/ Metal and Ethereal. Items will cost between $4.99 and $8.99. In effort to create global "cohesiveness" in packaging of Yardley's basic bath line, firm is restaging items with cartouche shape and renaming it Secret Cottage . Company will support launches with largest ad spend in more than 15 years. Wella acquired Yardley North America in December (1 (Also see "Wella Yardley North America Acquisition To Globalize Brand" - HBW Insight, 17 Dec, 2001.), p. 8).... Revlon: High Dimension Across America road tour kicking off now to promote High Dimension hair color, firm announces July 9. Visiting cities including New York, Washington, D.C. and Chicago throughout the summer, the "traveling interactive consumer experience" will allow consumers to experiment with hair shades and styles using Makeover-O-Matic, a tool that provides digital photos. Tour also offers color consultations with hair color professionals endorsed by colorist and brand spokesperson Louis Licari. High Dimension debuted in July 2001 (2 (Also see "Revlon High Dimension Hair Color To Be Supported By TV, Print Ads" - HBW Insight, 7 May, 2001.), p. 4).... Terax: Original Lotion Stirante ($18) is pure vegetable straightening lotion spray with flower extract that is formulated for curly or wavy hair to "help soften and reconstruct the hair cuticle," Italian company claims. Original Lotion Volume ($16) is conditioning lotion spray designed to "give hair maximum volume and body when blow-drying," firm says. Products will be available soon in salons and stores nationwide including Bergdorf Goodman, Sephora and select Nordstrom doors.... |