L’Oréal Shares Styling Trix As Part Of Matrix Launch
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal is projecting Matrix Trix, a five-SKU styling line primarily targeted to younger consumers, will generate more than $50 mil. in first-year sales, VP-Marketing Judie Maginn said
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Marketing In Brief
Matrix: FreezeTrix Fast Fix Spray and BigTrix Boost-It Mousse will extend Matrix Trix styling line in September, L'Oréal says. FreezeTrix hairspray contains "fast-fixing and texturizing polymers" for quick setting, water-free formula, silicones for shine and vitamins B5, E and UV filter to help prevent damage, firm maintains. BigTrix mousse is formulated with conditioning polymers, silicones and UV filter, Matrix adds. Items will retail for $12.95 each, while 3 oz. travel sizes cost $5.50 apiece. "Edgy" styling line bowed in the fall targeting younger consumers. Trix line was projected to generate more than $50 mil. in first-year sales (1"The Rose Sheet" Nov. 4, 2002, p. 4)...
Marketing In Brief
Matrix: FreezeTrix Fast Fix Spray and BigTrix Boost-It Mousse will extend Matrix Trix styling line in September, L'Oréal says. FreezeTrix hairspray contains "fast-fixing and texturizing polymers" for quick setting, water-free formula, silicones for shine and vitamins B5, E and UV filter to help prevent damage, firm maintains. BigTrix mousse is formulated with conditioning polymers, silicones and UV filter, Matrix adds. Items will retail for $12.95 each, while 3 oz. travel sizes cost $5.50 apiece. "Edgy" styling line bowed in the fall targeting younger consumers. Trix line was projected to generate more than $50 mil. in first-year sales (1"The Rose Sheet" Nov. 4, 2002, p. 4)...
L’Oréal Adds Sleek Look To Matrix Hair Care Portfolio
L'Oréal will support the spring launch of the Matrix sleek.look hair care collection with a "multi-million" dollar print ad campaign and sampling initiative, VP-Marketing Judie Aginn said