Tony & Tina Eyes Skin Care Potentiality Following Wella Buy
This article was originally published in The Rose Sheet
Executive Summary
Tony & Tina will introduce its first skin care line, Pure Potentiality, in April as a complement to the niche brand's "vibrational remedy" cosmetics collection, according to co-founder Cristina Bornstein
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Tony & Tina will introduce its first skin care line, Pure Potentiality , in April as a complement to the niche brand's "vibrational remedy" cosmetics collection, according to co-founder Cristina Bornstein. The 13-SKU line, based on aromatherapy and botanical extracts, is a "natural extension" to the homeopathic and alternative positioning of the brand, Bornstein maintained. "This skin care line is not only going to be about a skin care routine, it is going to be a lifestyle and a life journey," the exec said. Pure Potentiality initially will debut in limited distribution worldwide, including select Nordstrom and Bloomingdale's stores. The line will "be in our top doors where we have the proper counter and representation," she explained. Although the collection is designed for all skin types and all ages, it primarily will be geared toward maturing skin, she noted. Future extensions will address special skin conditions, Bornstein added. Among the products in the collection are cleansers, toners, moisturizers, serums and masks. The company already markets a Skin Refiner and Eye Refiner, which will be relaunched with this line. A star product in the line is AHA, BHA Fruit and Nut Acid Peel One-Step Daily Pads. Prices in the collection will range from $25 to $40. The launch quickly follows the purchase of a majority interest in Tony & Tina by Wella prestige cosmetics and fragrance division Cosmopolitan Cosmetics (1 (Also see "Tony & Tina Eyes Overseas Growth With Wella Distribution" - HBW Insight, 10 Jun, 2002.), p. 7). Wella's resources are facilitating the niche brand's expansion into new categories and also will result in marketing increases, Tony & Tina President Andrew Auwerda pointed out. Tony & Tina also is expanding its international distribution via Wella's global network. The company is opening distribution in Taiwan, Singapore, Malaysia and Australia, Auwerda noted. The brand currently is available in about 600 doors in 14 countries. Auwerda expects international expansion will help Tony & Tina reach its goal of doubling sales. At the time of the acquisition, the company said it generated annual revenues of approximately $10 mil. |