Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
YSL: Age Expert crème and lotion launching in February to address the cutaneous effects of hormonal changes women experience after age 40, YSL Beauté says. Formula is infused with Fraction Ganodérique, a cosmetic alternative to yam-derived dehydroepiandrosterone (DHEA), to plump and revitalize skin tissues and reduce the appearance of wrinkles in four weeks, company claims. Item will be available in Age Defying Crème SPF 15 (1 oz. jar) and Lotion SPF 15 (1 oz. bottle) for $85 each. Line is third anti-aging collection for YSL, which launched Haute Fermete and Lisse Expert in 1998 and 2001, respectively (1"The Rose Sheet" Feb. 16, 1998, Marketing In Brief and 2"The Rose Sheet" July 9, 2001, Marketing In Brief)...
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Marketing In Brief
Estee Lauder: Pure Pops Brush-On Color is a collection of "high energy, high shine flavored lip glosses" in portable tubes with built-in brushes, according to Estee Lauder. Gloss contains hydrogenated polyisobutene, a blend of polymers that "achieve a glass-like effect on lips," as well as crystalline, which are reflective particles that "impart subtle color with intense, vivid shine," according to firm. Glosses, which are being supported with print ads, are launching now in 10 shades with different scents including Berry Twist, MellowYellow, Sweet Nectar for $16.50...
Marketing In Brief
Estee Lauder: Pure Pops Brush-On Color is a collection of "high energy, high shine flavored lip glosses" in portable tubes with built-in brushes, according to Estee Lauder. Gloss contains hydrogenated polyisobutene, a blend of polymers that "achieve a glass-like effect on lips," as well as crystalline, which are reflective particles that "impart subtle color with intense, vivid shine," according to firm. Glosses, which are being supported with print ads, are launching now in 10 shades with different scents including Berry Twist, MellowYellow, Sweet Nectar for $16.50...
Marketing In Brief
Physique repackaging: Unisex hair care line will be repackaged in July to increase consumer understanding of the brand, Procter & Gamble says. While bottles will remain silver, products will have color accents that link them with a styling series: Volumizing (green), Straight (blue), Curl (purple) and the special cleanser/styling group (all silver). New products Volume Boosting Gel and Keep It Straight Gel will debut under Volumizing and Straight series, respectively, and will be priced comparably with other offerings. P&G also is in the process of repositioning its Pert and Renewal 5x brands (1"The Rose Sheet" May 27, 2002, p. 4)...