Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Adidas: Adrenaline men's scent will launch in U.S. mass market doors in April, Coty announces. Promotional event supporting launch of Adidas' latest fragrance features Los Angeles cabaret troupe, The Pussycat Dolls, performing at Irving Plaza in New York City Jan. 22, firm states. Adidas Moves was most recent addition to brand's U.S. portfolio. Men's and women's scents, featuring "adrenaline" accord, debuted in 1999 and 2000, respectively (1"The Rose Sheet" May 31, 1999, p. 3 and 2"The Rose Sheet" Aug. 21, 2000, Marketing In Brief)...