Dove Hair Care Takes Flight With $110 Mil. Marketing Support
This article was originally published in The Rose Sheet
Executive Summary
Dove is expanding into the U.S. hair care category with the launch of Dove Hair Care with Weightless Moisturizers, a 13-SKU line of shampoos and conditioners, Unilever said
You may also be interested in...
Dove Spreads Its Wings With Hair Styling, Anti-Aging Skin Care
Unilever is diversifying its Dove shampoo and conditioner line with Dove Styling, the brand's first collection of styling products, the company announced. The range is rolling out now to mass market doors
Dove Spreads Its Wings With Hair Styling, Anti-Aging Skin Care
Unilever is diversifying its Dove shampoo and conditioner line with Dove Styling, the brand's first collection of styling products, the company announced. The range is rolling out now to mass market doors
Dove Hair Care Extension Brings Foaming Conditioners To Mass
Unilever is introducing Dove Hair Care Foam Conditioners in February as the first foaming conditioner form in the mass market, the company said