Nicowater returns
This article was originally published in The Tan Sheet
Executive Summary
QT5, maker of nicotine-enhanced water, "expects revenue to exceed $20 mil." within first 12 months of product's relaunch as "homeopathic nicotinum formula," Westlake Village, Calif.-based firm says. Clear, odorless water with 4 mg nicotine per 16.9 fl. oz. bottle will debut during Q2 2003 for "smokers who want to smoke but can't." QT5 previously attempted to offer the product as dietary supplement but met with objections from FDA (1"The Tan Sheet" July 8, 2002, p. 8). An "aggressive marketing and advertising campaign" will support the Nicowater launch, QT5 said...
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