Weider Move Free Relaunch Backed By $12-$15 Mil. Marketing Spend
This article was originally published in The Tan Sheet
Executive Summary
Weider's Schiff division is promoting its revamped Move Free joint supplement line with a $12 mil. to $15 mil. "comprehensive marketing campaign," the firm announced March 26
You may also be interested in...
Follow The Weider: Analysts Glance Askance At Weider Brand Sale
Weider Nutrition International's sale of its namesake branded nutritionals to the company's majority stockholder is raising some concerns in the investment community
Weider Move Free Advertising Strategy Key To Earnings Improvement
Weider says a recently launched brand-building initiative for its Schiff division's Move Free joint supplement product line will help return the company to positive earnings in the coming year
Chondroitin/Glucosamine Osteoarthritis Risk Reduction Claim Requested
Weider Nutrition International seeks FDA approval for claims that products containing glucosamine and/or chondroitin sulfate "may reduce the risk of osteoarthritis," according to a health claim petition filed by the firm