J&J’s Neutrogena, Chattem’s Phisoderm Ads Reviewed By CBBB
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson agreed to permanently discontinue a TV ad for Neutrogena Deep Clean Gentle Scrub comparing the product's exfoliating properties to competitor formulas following a review by the National Advertising Division of the Council of Better Business Bureaus, according to NAD
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Chattem responds to CARU
Chattem agrees to pull TV spot for pHisoderm Clear Confidence Clear Swabfrom children's programming in response to ad review by the Children's Advertising Review Unit, the Council of Better Business Bureaus division says. Chattem did not intend for commercial to air during TV shows directed to young children, and will try to ensure future commercials of this nature do not run during children's programs, CARU states. In a recent inquiry, CARU pointed out its guidelines recommend against advertising medication to children (1"The Rose Sheet" May 19, 2003, p. 5)...
Chattem responds to CARU
Chattem agrees to pull TV spot for pHisoderm Clear Confidence Clear Swabfrom children's programming in response to ad review by the Children's Advertising Review Unit, the Council of Better Business Bureaus division says. Chattem did not intend for commercial to air during TV shows directed to young children, and will try to ensure future commercials of this nature do not run during children's programs, CARU states. In a recent inquiry, CARU pointed out its guidelines recommend against advertising medication to children (1"The Rose Sheet" May 19, 2003, p. 5)...
Chattem Phisoderm Clear Swabs Launch Will Target “Back-To-School” Crowd
Chattem will back the launch of pHisoderm Clear Swab with dedicated ads and product sampling