Coral Calcium Promoters Agree To Halt Disease Claims; FTC Lawsuit Pending
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement promoter Robert Barefoot has entered into an agreement in principal with the Federal Trade Commission in which he will halt all claims about Coral Calcium Supreme's ability to treat cancer and other diseases while an FTC lawsuit is pending
You may also be interested in...
Coral LLC Looks To Rehabilitate Coral Calcium With Expanded Applications
Coral LLC not only faces competition for consumer spending on dietary supplements, but also must overcome negative connotations associated with its coral calcium ingredient
Supplement Marketer Trudeau Files False Advertising Suit Against FTC
Coral calcium marketer Kevin Trudeau is attempting to bar FTC from continuing to post a statement announcing a settlement of infomercial product claims litigation
Barefoot partner steps in it
Coral calcium marketer Kevin Trudeau was found in contempt of court by a Chicago federal court June 29 for violating a 2003 preliminary injunction barring him from promoting false ad claims. FTC established evidence to the court's satisfaction that Trudeau continued to disseminate a letter and infomercial making the claims. The court ordered Trudeau to cease all marketing of coral calcium products and reserves imposing further remedial measures pending a meeting with the parties. FTC initially charged Trudeau, partner Robert Barefoot and their businesses for making claims that coral calcium cures cancer and other diseases last June (1"The Tan Sheet" June 16, 2003, p. 15). Barefoot and two of his firms reached a stipulated settlement in January (2"The Tan Sheet" Jan. 26, 2004, p. 10)...