NACDS In Brief
This article was originally published in The Tan Sheet
Executive Summary
Leiner acetaminophen: Carson, Calif.-based firm now shipping private label gelatin-enrobed acetaminophen products comparable to McNeil's Tylenol, firm announces at National Association of Chain Drug Stores Marketplace in San Diego June 8-10. Shipments "will provide consumers with continued access to the same proven products they know and trust without any retail supply interruption," Leiner maintains. Firm noted it secured rights to manufacture Soflet enrobed pro-ducts last December after Banner Pharmacaps severed its relationship with Perrigo (1"The Tan Sheet" Feb. 3, 2003, p. 13). Soflets will be available in 10 delivery forms, including cold gelcap, sinus gelcap, PM gelcap, allergy sinus geltab...
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Leiner acetaminophen: Carson, Calif.-based firm now shipping private label gelatin-enrobed acetaminophen products comparable to McNeil's Tylenol , firm announces at National Association of Chain Drug Stores Marketplace in San Diego June 8-10. Shipments "will provide consumers with continued access to the same proven products they know and trust without any retail supply interruption," Leiner maintains. Firm noted it secured rights to manufacture Soflet enrobed pro-ducts last December after Banner Pharmacaps severed its relationship with Perrigo (1 (Also see "Perrigo Loses Acetaminophen Supplier, Gains Loratadine Deal" - Pink Sheet, 3 Feb, 2003.), p. 13). Soflets will be available in 10 delivery forms, including cold gelcap, sinus gelcap, PM gelcap, allergy sinus geltab.... Mentholatum: Extra Large Pain Patch with an entry-level price of $3.99 per three-count box is slated to ship July 1, firm says. Tagged ads and Sept. 28 FSI drop will support line extension. Separately, Moisture-Enriched Softlips lip balm features SPF 20 sunscreen and is a "moisture-holding formula with a splash of honeydew melon." New Softlips packaging is larger, displays more vibrant colors, Mentholatum notes. FSI for entire line will drop in December. Also debuting at NACDS were Rohto Zi Lubricant Eye Drops, which join Rohto V Redness Reliever. One-way valve dropper prevents solution contamination with bacteria in the air. Fisherman's Friend menthol cough suppressant lozenges will add 38-ct size (SRP $1.49), as well as new flavor "Refreshing Apple & Cinnamon." Lozenges are slated to ship Aug. 1.... Lifestyles: September relaunch of condom brand will feature new packaging in white boxes to "stand out in a sea of dark," Ansell Healthcare maintains. Line will feature tagline "proven protection that feels really good," with boxes color-coded as to purpose. For example, purple font signifies "extra pleasure," while blue writing conveys "extra comfort" and green font denotes "extra fun." To streamline Lifestyles offerings, last year's Natural Feeling "thinner and more comfortable" condom has been repositioned as Ultra Thin in the "extra pleasure" line (2 (Also see "NACDS Marketplace In Brief" - Pink Sheet, 1 Jul, 2002.), p. 7). Relaunch will be supported by $3 mil. ad spend used for in-store promos, frequent buyers club, sweepstakes, college campus sampling.... Durex: "P3 plan" for repositioning Durex condoms features "product improvement, package design and portfolio redevelopment," eponymous firm says. In response to worldwide consumer research, new condoms feature "great fit and feel shape," with larger size, tighter fit, light scent to reduce latex odor, company says. New packaging highlights Durex name in larger font, features pictures of condoms on back panel. Natural Feeling condom with water-based lubricant launched at NACDS, along with Pleasure Pack, which has four condom varieties: Performax (with climax-control lubricant), Ultimate Feeling, Intense Sensation and Colors & Scents. New packages, improved offerings are reaching full distribution now, Durex says.... Rembrandt: Rembrandt Superior Whitening Kit relaunches with improved whitening formula, Den-Mat says. Formula was changed as a result of study showing Rembrandt's kit has 34% more whitening power than P&G's Crest WhiteStrips with new formula. Nighttime kit featuring improved formula will start shipping in July, firm adds. Packaging for PM product highlights kit's efficacy versus "leading brand." Both kits will retail for $29.99-$32.50.... Advanced Medical Optics: Complete Moisture Plus contact solution will be available in July, Allergan spin-off says. Multi-purpose solution contains two artificial lubricants that are time-released to moisturize throughout the day. Promotions will include $1-off coupons, professional detailing. Complete Moisture Plus will be available in 4 oz, 12 oz and 24 oz sizes; prices range from $4.99 to $14.99.... Bausch & Lomb: Boston Simplus Multi Action Solution "removes protein, cleans, disinfects, conditions and cushions" rigid gas permeable contact lenses, B&L says. New solution, which is line-priced with other Boston items, will be available in July. Support will include $1-off FSI Aug. 3 for ReNu , Boston lines, TV spots and physician detailing. Separately, Ocuvite Preservision 240-ct bottle is shipping now; new bottle size will be tagged on ads.... Ricola: Nature's Protection vitamin C supplement drops in elderberry and cranberry flavors shipping now, Ricola announces at NACDS. New flavors will be supported by print ads, floor displays and samples attached to base products. Bags of 24 drops carry SRP of $1.79. Separately, Ricola Refreshers throat drops debut as "everyday refreshment for your throat." Sugar-free "Swiss herb throat drops" are available in elderflower, lemon mint flavors. Radio ads targeting people ages 13 to 24 will break in September, Swiss firm notes. Each box of 17 drops retails for $1.69.... Twinlab: Sales of firm's ephedra-free items are more than 80% above projections, Twinlab says at NACDS. Ripped Fuel Extreme, Ultimate Diet Fuel ephedra-free lines reaching full distribution now after launching April 1, firm says. Ripped Fuel carries SRP of $19.99 for 60-count bottles, while Diet Fuel line ranges in price from $14.99-$19.99. Users are directed to start taking half a pill per day and ease into recommended dose of two or three pills/day. Products feature patented blend of citrus aurantium, green tea extract, thermogenic herbs (3 (Also see "Twinlab, GNC Ephedra-Free Diet, Energy Products Join Recent Trend" - Pink Sheet, 18 Nov, 2002.), p. 4). Separately, ephedra-free Cycloburn Blend contains proprietary mixture of energy and fat-fighting ingredients, Twinlab says.... |