Designers McCartney, Rodriguez To Launch Premier Scents This Fall
This article was originally published in The Rose Sheet
Executive Summary
YSL Beaute will launch fashion designer Stella McCartney's premier fragrance,Stella, as a scent that reflects the "contrasts and contradictions" of the designer's ready-to-wear collection, the Gucci division announced
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Marketing In Brief
Narciso Rodriguez: Designer's her eau de parfum will debut in Saks Fifth Avenue stores this month, Beaute Prestige International says. Scent will additionally roll out in Bloomingdales's and Nordstrom in mid-September, two years after debut of original fragrance, an eau de toilette featuring orange and osmanthus blossoms, amberlyn, vanilla and vetiver accords (1"The Rose Sheet" July 7, 2003, p. 6). Scents share a heart of musk with floral, amber and woods, but edp version includes notes of rose and peach pulp, soft amber, patchouli and sandalwood, creating a "more intense, more personal, more singularly sensual" fragrance, according to BPI. Like the original, edp is housed in a rectangular bottle painted from within and intended to resemble an ancient Chinese snuff bottle, but the color scheme is reversed so the parfum comes in a pale pink bottle with black lettering. Her 1.7 oz. edp retails for $70...
Marketing In Brief
Narciso Rodriguez: Designer's her eau de parfum will debut in Saks Fifth Avenue stores this month, Beaute Prestige International says. Scent will additionally roll out in Bloomingdales's and Nordstrom in mid-September, two years after debut of original fragrance, an eau de toilette featuring orange and osmanthus blossoms, amberlyn, vanilla and vetiver accords (1"The Rose Sheet" July 7, 2003, p. 6). Scents share a heart of musk with floral, amber and woods, but edp version includes notes of rose and peach pulp, soft amber, patchouli and sandalwood, creating a "more intense, more personal, more singularly sensual" fragrance, according to BPI. Like the original, edp is housed in a rectangular bottle painted from within and intended to resemble an ancient Chinese snuff bottle, but the color scheme is reversed so the parfum comes in a pale pink bottle with black lettering. Her 1.7 oz. edp retails for $70...
Marketing In Brief
Stella: Fashion designer Stella McCartney's Stella eau de parfum is being introduced in a "tailor-cut" amethyst bottle resembling the jewel with polished facets and a graduated purple color, YSL Beauté says. New packaging is rolling out Sept. 13 to commemorate fragrance's one-year anniversary and McCartney's birthday (1"The Rose Sheet" July 7, 2003, p. 6). The amethyst-inspired bottle holds 1 oz. of the fragrance, which presents "an interpretation of the rose that is at once romantic and playful, traditional and rebellious, ambiguous and sensual," and will retail for $40, firm says...