Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme: Sensation Totale Continuous-C Perfecting Complex will debut this fall as a product that provides sensational-looking skin to women of all skin types, L'Oréal division claims. Sensation Totale is formulated with vitamin C and a time-release delivery system that provides continuous soft, flawless, healthy-looking skin, according to the firm. Formula is directed for use in the morning and night alone or under a moisturizer. A 1 oz. bottle will cost $45...
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